How a pharmacy retail window actually runs
A practical sequence we use with brand teams before anyone prints a shelf talker.
Four stages from brief to readout
Built for Thai pharmacy chains — not mall kiosks or grocery endcaps alone.
Format & claim lock
Map store formats in the target banners, confirm approved Thai claim language, and shortlist POS that fits glass cabinets and narrow aisles.
Chain window booking
Secure dates against chain calendars, align inventory arrival with merchandiser routes, and brief distributors on pack cuts for the window.
Floor & pharmacist prep
Install kits, run pharmacist briefings, and place supervisors so promoters never block the counselling counter.
Sell-out & debrief
Collect daily sell-out, sample reconciliation, and store feedback into a readout brand teams can share with regional sales.
When to use this playbook
Best for OTC launches, seasonal respiratory pushes, and vitamin campaigns that need pharmacist recommendation — not only shelf presence.
If you already have artwork, we can enter at stage two. If you need kits and training together, start with a combined services brief.
